How Much Does Video Production Cost?

It’s the question we hear most and the honest answer is: it depends. Every project is unique, and so is its scope. But our goal is to give you clarity, not confusion.

On this page, you’ll find a breakdown of what goes into pricing a video production, along with ballpark investment ranges to help guide your planning. Whether you’re producing a single piece or an ongoing campaign, we tailor each project to meet your goals and budget.

What Influences Cost?

At its core, every video involves three primary parts:
Production (filming), Post-Production (editing), and Audio (music, sound design, voice-over).

Additional elements can include:
• On-camera talent or voice actors
• Motion graphics or animation
• Stock footage or photography
• Hair, makeup, or wardrobe
• Location rentals or travel

The overall investment comes down to two key factors: time and complexity. The more creative and logistical elements involved, the more resources required to bring your vision to life.

Need a Custom Estimate?

We’re happy to provide one. Contact us to start the conversation. We’ll help align your goals, timeline, and budget to deliver high-impact results.

LEVEL 1

$700 - $2500 PER VIDEO
  • UPTRN's high-quality video production standard
  • No more than 1 - 2 hours of preproduction planning required before shooting begins
  • Shooting less than 1 day total
  • Basic motion graphics, animations, and music

LEVEL 2

$2500 - $7500 PER VIDEO
  • UPTRN's high-quality video production standard
  • Concept creation and higher levels of pre-production planning required
  • Shooting more than 1 day
  • More involved motion graphics, animation, and music
  • Requirements of voice over talent or on-camera actors
Popular

LEVEL 3

$7500 + PER VIDEO
  • UPTRN's high-quality video production standard
  • Detailed concept creation, storyboarding, scripting, pre-production meetings and more
  • Multi-day shoots
  • Complex motion graphics, animations, and music
  • On-camera talent, actors, voice over or specific casting requirements