Video is not new but in 2017 it is taking over the internet in a big way. All the major social sites now have native video which is causing consumers to prefer video over written text when it comes to learning about products and services.
Video delivers a lot of information in a short amount of time.
Video can increase sales conversion by as much as 35%.
Video is now searchable making it a great way to land on the first page of search results.
Video has a long shelf life, gaining views for years, not just minutes or hours.
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